8 Of The Greatest Advertisements Of All Time – Apple, Nike, Coca-Cola, Mercedes. These are just a few companies that understand the power of great advertising. International corporations use branding to create an image that best represents them and advertising is the tool that delivers the message. More often than not however, the message is bland, tasteless and caters to the lowest common denominator. This happens because companies try to do the job of ad men or because sometimes the ad man just doesn’t care. Either way, the world has been privileged to a lot of idiocracy in bursts of 20 seconds.
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There have been sparks of genius amongst the fiery nonsensical abyss of advertising. Having the capability to reach a million people and more is a remarkable accomplishment on its own. These ads managed to use the time and space which could have been wasted by mediocrity and turn it into a powerful message that relays the ideas of a brand while sometimes also speaking of a greater truth.
Johnnie Walker – Human (the android)
Alcohol brands have traditionally had to rely on innovative tangents to relate their product to an alternative and sometimes superior lifestyle. The ‘Human (the android)’ ad by Johnnie Walker nailed this direction with a classy ad that goes down as smooth as one of their fine blends.
Nike – Winner Stays
Nike has created some incredible ads over the years and at least one of them deserves a spot on this list. This one is light, fun, has a bunch of their best ambassadors including ‘The Hulk’ for some reason, making it simultaneously funny with a powerful message in the end – ‘Risk everything’.
Harley Davidson – Live By It
At this point, Harley Davidson is more brand than bike, and for good reason. For decades, it has been a literal vehicle to a free-spirited way of life and their ‘Live by it’ commercial manages to summarize this relationship best.
BMW – Land Speed
We see some of the best ads in the world being made for car manufacturers and two of them make this list. The first is a gem by BMW that tells you exactly how fast their cars can move without actually showing any of it.
Honda – The Cog
‘The Cog’ by Honda reminds us exactly how brilliant advertising can be when done right, and all it took was every fragment of one of their cars and 2 minutes of perfect synchronization.
Dove – Evolution
Dove has always taken a strong stance when it comes to the notion of beauty. Their commentary about our perception of the idea lead to the creation of this very powerful video campaign.
Budweiser – Puppy Love
Budweiser has probably created just as many successful Super bowl ads as any other brand in the world. Their ‘Puppy Love’ spot remains the most vibrant and memorable of them all.
Blendtec – Will It Blend
The problem with most companies is that they take themselves too seriously. Blendtec’s ‘Will it blend’ campaign showed us just how fun advertisements can be if you are willing to play around with the norm.